EXtreme Sixteen was a mega 4×4 dealership that my own company, Electricmonk, became involved in right from the initial stages. I was responsible for writing the original CRM, marketing and advertising strategies, as well as writing the tag line and conceptualising all the ads.
In the same year that we launched the campaign, it was recognised as the most outstanding communication campaign of the year at the Tusk Awards in South Africa.
Give it Horns
Come out and Play
The Only Time You’ll get Taken to the Cleaners
Urban Camouflage
125-Point Check
Suitable for ages two and up
Festive Greetings
Enjoy the Christmas Rush
Silent Night?
