As a leading distributor of alcohol, Pernod Ricard obviously has a moral duty (if not an actual legal one) to promote moderation. It???s a responsibility The Company takes very seriously – and their commitment extends beyond mere lip service.
Wherever Pernod Ricard has a presence, they take a pro-active approach in the creation and implementation of meaningful awareness campaigns in support of this issue.
This website is part of the????campaign.
How we did it
Rather than the usual scare tactics – bloody scenes, gruesome car crashes – the campaign focuses on getting people to consider the seriousness of the issue in a very real way: By getting people to remember family or friends who???ve ???lost control??? and paid the ultimate price with their lives, and in so doing remind themselves to be vigilant.
Through lost friendships and stories that evoke emotions, we hope to inspire and encourage people to never let themselves or their friends to drive drunk ever again.
Literally – we remember those who have been taken away from us, because in so doing, we remind ourselves to be in control.
Users are able to create ???Remembrances??? on the website – tributes to loved ones lost; and also reminders to themselves and others of the very real dangers involved in drunk driving.
Beyond this, users are able to simply pledge their support for the campaign from the home page the website, as well as a simple mobile interface, via their smartphones and tablets.
