The Hashbomb was a digital activation project that we created in support of DiGi’s “Never Apart” campaign.
The “Never Apart” campaign revolved around a youth manifesto that was presented in various places by means of graffiti.
Our idea was to encourage loyal DiGi users to virtually “bomb” or graffiti their own manifestos onto a web-wall via tweets.
Using hashtags, we aggregated the tweet graffiti. As an added incentive, the best tweets won weekly prizes.
