JDE is the leading coffee brand in the Czech Republic. So when The Company approached us for ideas to support their Jacobs range, we jumped at the opportunity.
Our task was to amplify our existing and successful “Dream Big” campaign. And that’s exactly what we did. Together with our client, we devised a plan to completely take over the 80-meter-long transfer tunnel of Prague’s Green Metro Line.
At the heart of the concept is the idea that Jacobs coffee inspires us to follow our dreams. And this campaign focuses on 4 separate dreams– Eva’s dream of her own café – from the TV commercial, as well as 3 others, being sailing around the world, becoming a rockstar and directing an award winning movie.
