This is an invitation for prospective buyers to the launch of the VW Eos. Along with the pomp and ceremony, they were given the chance to test drive the car. Because the car is a cabriolet, there is every chance that your hair will get blown about.
We decided to turn this into a positive situation. The invitation took the form of an addendum to the owner???s manual ??? the instructions suggesting that all was needed was a bit of an attitude adjustment. The invitation was printed and punched to fit into the very owner???s manual it was meant to mimic.
Click the image below to see the e-invite.
